Strategic design that propels your business forward


Chicago-based. Serving worldwide.


Step One: Discovery

The Discovery phase is where I find out more about your business, your story, and your vision. You’ll receive a digital questionnaire that tells me about all of these things, giving me a complete picture of what will make your project a success. We’ll discuss the bare bones deliverables (such as your logo and brand book), as well as additional à la carte services (such as packaging, social media design, and more). The details of this phase will depend from one client to the next, depending on the type of business you run and your needs.


Step Two: Timeline

Once we understand your individual branding needs, we set target deadlines for each portion of the project. In order to meet these dates as planned, I will require your timely participation in activities such as providing feedback and sending necessary materials.


Step Three: Creation

With all the information gathered in the prior stages, I create what’s called a brand proposal. This presentation includes a logo brainstorm, as well as my suggestions for typography, color systems, and voice. I gather your feedback until we’ve arrived at a brand you’re happy with, at which point I build the remainder of your chosen deliverables and brand book.


Step Four: Refinement

Once the brand proposal has been approved, each deliverable comes with 2 rounds of revisions. We go over your materials with a fine-tooth comb until you feel that they perfectly represent you and your business.

So how do we get started? Contact me to get my Brand Design Package Guide, which includes the three different design packages I offer, their prices, and my clients’ FAQs.